Just now we mentioned that it has subverted the traditional social experience with graphics and text as the mainstream, and has given young consumers a different online experience, so it ranks at the top of these countries, which also confirms what we said before. What are the preferences of young consumers. France is the only market where Tiktok doesn’t rank first. The first place in the French market is Discord. This app is relatively small and unfamiliar to us,

but this is not the case in the face of Gen Z. Discord is a gaming social platform, why is a gaming social platform so important? According to some of our thinking and research, for Gen Z, concepts such as games, social interaction, and entertainment have begun to merge. Although Discord users are game users, the topics they interact with their friends on Discord do not only include games. In addition, the use of a large number of emoticons on Discord also confirms the social appeal of the visual experience for Generation Z. This is followed by text message service entertainment and video. When it comes to video applications in China, the most familiar ones are Tencent Video,

Youku, iQiyi and other apps, but overseas are basically Netflix or YouTube. But for Gen Z, the video and entertainment they like are also different. They don’t follow dramas as much as we think, but pay attention to game live broadcast platforms like Twitch, such as Japan’s niconico, an old-fashioned website with bullet screens equivalent to Japan’s B station; The popular Webtoon in the United States is a web comic in Chinese. It is a comic book and content tailored for mobile phones. When readers are reading, the content will come out continuously.