If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a Special leads smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in. Beyond Special leads buzzwords, making anything ‘account-based’ is a process and not something that happens overnight. To make the process easier for you,

I’ve put together a breakdown of how being ‘account-based’ Special leads works specifically for sales, and then five tips on how to manage your account-based sales (ABS) team. Your ABS Team Establishing the right inputs to guarantee successful outputs starts with assembling the right team. B2B sales requires a comprehensive, multi-channel approach to nurturing leads at Special leads different levels. To be successful, you’ll want to assemble a focused team to manage your different channels and campaigns. VP of Sales Your VP of Sales is responsible Special leads for managing your account-based campaigns.

They focus on ensuring the attainment of goals and quotas and should Special leads be a talented and motivational people manager. Your VP of Sales can also serve as the “heavyweight” in your big-client meetings as well as a brand evangelist. This means keeping an active social media presence and building your brand’s awareness as an industry thought leader. While Special leads this role does not have to be reserved for the VP, it is a role you will want on or accessible to the marketing team.