The Podcast Trends Report 2019, more than 82.4% of podcast users listen to podcasts for more than seven hours per week. That is to say, as long as you start listening to Podcasts, you have a good chance of becoming a heavy user of Podcasts, and Podcasts are highly sticky. This not only gave Podcaster an opportunity, but also gave the Podcast platform a very promising business prospect. As a Podcast platform, with the increasing abundance of Podcast programs, it will be
able to harvest users' huge attention resources. Just as YouTube doesn't need to rely on the popularity of a particular YouTuber, one of the benefits of being sms marketing service a podcast platform is that "you don't have to bet on whether a podcast will become popular." In the video industry, the world's largest platform is YouTube; in the audio industry, this dominant player has yet to emerge. Because in the world, there is no one Podcast platform that dominates. Therefore, at present, Podcaster
will publish content on multiple platforms, so that when a certain Podcast platform forms a huge network effect, it has been working on this platform for a long time and can gain more commercial value. 04 Podcast market structure The prospect of an industry is not clear, it depends on how many players are already in the layout.