A news item last month confirmed my concerns about Muji. The category email list financial report shows that from September to November 2019, Uniqlo’s revenue in the Chinese market (including mainland China, Hong Kong and Taiwan) increased by 5.8% year-on-year to 142.7 billion yen (about 9 billion yuan), with an average monthly income of 3 billion yuan. . From March to November 2019, Muji's revenue in China reached 56.7 billion yen (about 3.7 billion yuan), with an average monthly income of 400 million yuan. It is a pity that Muji's monthly revenue is only category email list one-seventh of Uniqlo's.
Wouldn't the result be different if MUJI first focused on category email list one to three labels stored in the customer's mind. It's like you have a lot of energy to take care of ten children, you must be overwhelmed and overwhelmed. If you focus on raising one child first, and then wait for the child to grow up a bit, then raise another. Such carefully cultivated "children" are not only category email list smart and competitive, but can also help each other when they grow up.
Use label thinking to find your competitiveness, think about category email list your company, your products, and even as an independent individual, which three labels are in the minds of others, focus on them, and form your moat. Market label: I'd rather be a crest of a decentralized market than head to the head Last year, when he was in the brand camp of a cat, Uncle Cat often made some small sharing in the WeChat group, sincerely revealing his growth process. His category email list development path is very clear.