Track Your Results Tracking results can be a individual email list painstaking, frustrating task. However, if you have a lead-generation dependent business model, you need to make sure that you're maximizing the Return-on-Investment for your marketing individual email list budget. It's important to continually analyze not only your response rates but also what works and doesn't work with your current data. Often data problems are not the result of false promises on the part individual email list of your data provider, but rather are due to subtly tweaks that need to be made during the data analytics process.

The best analytics are effective, but still may individual email list need adjustments. For example, one of my clients in the past requested only records of homeowners, who had $25,000 or more in consumer debt and mid-range credit scores. The problem we encountered individual email list was that the computer read Home Equity Lines of Credit as revolving debt because of the way that the credit bureaus sometimes reported the information. This made a person with an 800 individual email list credit score, no credit card debt and a $100,000 HELOC look like someone with a 650 credit score and $100,000 in credit card debt.

By tracking the data results, we were able to individual email list easily identify the problem and adjust the algorithm to provide a more relevant data pool. Mailing List Data is not a simply aspect of marketing, and it may be the most important. For the data users, individual email list companies that depend on great data for great marketing results, data is an unknown commodity. Unfortunately, the huge demand for data has allowed the marketplace to fill-up with opportunists. individual email list Many data providers would rather learn "how to sell you the wrong data" than learn "how to provide you with the right data".